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Competitor comparison

How do you compare to your competitors?

Side-by-side comparison of Health metrics — Performance, SEO, Accessibility, Best Practices and Core Web Vitals.

Results in 15-30 seconds. Runs two Health scans in parallel.

How does it work?

1
Enter URL
Paste your website address — we analyze publicly available content, no login required.
2
AI analyzes
Pinsero scans your website content, context and contextual signals in real time.
3
You get a report
See specific results and prioritized recommendations in 30-60 seconds.

What does the Compare audit compare?

Side-by-side 2 sites across 9 metrics with a clear verdict. No guessing, just facts.

  • Overall score comparison
    Lighthouse Performance score 0-100 for your site and the competitor. You instantly see who is better overall.
  • 4 Lighthouse dimensions
    Performance, Accessibility, SEO, Best Practices — for each dimension the winner is marked with a checkmark.
  • Core Web Vitals comparison
    LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), FCP, TTFB — Google ranking factors.
  • Winner per metric
    Every row marked with a checkmark (you better) / cross (competitor better) / TIE (within 5 points).
  • Overall verdict
    "X wins in 5 metrics, Y in 3, 1 tie" — a clear message for a presentation.
  • Professional reporting
    Visual side-by-side layout suitable for a client presentation.

Who is Compare for?

For anyone who needs data instead of guesses about competitive positioning.

  • Marketing agencies
    Audit of client site vs competitors — a strong argument for the proposal
  • In-house marketers
    Benchmark against the main competitor — where to catch up
  • SEO specialists
    Identifying the performance gap vs the industry leader
  • Product managers
    Competitive intelligence for roadmap decisions
  • Business owners
    A simple "how am I doing against competitors?" overview

How much does the Compare audit cost?

6 credits = 18 Kč
per scan
  • ✓ No registration 3× free per day (teaser)
  • ✓ 20 credits bonus after registration
Buy credits → Try for free

FAQ about the Compare audit

Can I compare more than 2 sites at once?
In the current MVP only 2 sites (you + competitor). For 3-5 competitor comparisons run Compare repeatedly — results are cached for 24h, so each additional run costs you only 6 credits and runs faster.
How do you pick the metrics?
Compare uses Google Lighthouse (the industry standard for web audits) + Core Web Vitals (Google ranking signals). That is 9 metrics that truly affect SEO and UX.
What if the competitor has a robots.txt block for Lighthouse?
Lighthouse often ignores robots.txt (user-initiated audit, not a crawler). If the competitor specifically has Bot Management (Cloudflare), Compare detects it and shows "scan failed for URL B" in the UI.
Can I show a Compare report to a client?
Yes, the side-by-side layout is suitable for screen-share / screenshot. PDF export is coming in the next iteration — then you can send it as an attachment.
How often should I run Compare?
Recommendation: monthly against the main competitor, quarterly for a broader industry overview. Performance metrics change with every release.

Related Pinsero tools

Compare is about comparison — here are audits that will help you outpace the competition.

Pinsero Health →
Deep audit of your own website — exactly where to improve.
Pinsero Radar →
AI Search Visibility — get ahead of competitors in ChatGPT recommendations.
Pinsero Vision →
AI Content audit — who has better content from the AI assistants point of view.

Try for free

No credit card, no commitment. Get 20 credits after registration.

Try it now →